I am a digital marketing specialist with a focus in content creation.
I have over 7 years experience in various digital marketing roles, covering everything from SEO and paid ad campaigns, to website management and email communications.
In the last few years I have honed in on content writing, as I found that that was the part of marketing I loved the most. Nothing gives me more satisfaction than finding the right combination of words to succinctly communicate a story, message, or brand identity.
Since then I have built up a solid portfolio of freelance copy writing for various websites, online stores, and blogs, as well as the occasional Facebook or Google Search campaign.
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Managing all digital activity for the Blind Foundation fundraising team. This involved building and executing content for email, social media, Google Adwords and the website.
I worked in the direct marketing team on donation appeals and supporter retention campaigns, and with the campaign & events team to promote fundraising events, set up online registration and automate supporter journeys.
Content writing for variety of clients in New Zealand and overseas. Depending on the project scope I can provide full website content writing, blog articles, and on-page SEO.
In house communications analyst with a focus in strategy for email marketing, web chat, and push notifications.
This position was a mix of project management and digital marketing. My duties included creating campaigns for email, social, and SEM, as well as website database and content
This role required an eye for detail and design, effective client communication, and the ability to juggle multiple projects and deadlines at once.
In this role I managed a large portfolio of SEO campaigns, created client specific strategy, analysed and delivered monthly reports, and ensured a high level of service was delivered at all times.
Key duties included keyword research, content strategy, editing and uploading copy, website usability and structure improvements, and social media optimisation.
Bachelor of Business with a double major in Advertising and Design.