Rosa Watson — Needed NZ
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Member since May 19, 2020
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Words are my jam

  • $25.00  / hr
  • Canterbury
  • Save

Words are what I do. I live them and breathe them. I mould them and shape them and put them together to create beautiful content.

Hi! I’m Rosa Watson a bright and creative wordsmith ready to lend my skills to your business.

I’m a qualified journalist with over 15 years of experience in print journalism, and have expanded my skillset into copywriting for websites, social media, e-marketing and marketing material. I can also help take your social media presence to the next level.

I am an expert in understanding your business, merging that with customer wants and needs, and crafting stories that will increase conversion, create meaningful interactions and help you grow your audience.

Specifically, I have a lot of experience in
* Crafting meaningful brand stories
* Social media content creation
* Creating blogging content, with original angles to help you stand out from the crowd
* Helping you put into words who you are, what you stand for, to draw customers in
* Creating newsworthy pitches, to help get PR and momentum with the press

Key projects and achievements
* Project managed the launch of a website for a boutique smoked salmon company, responsible for all content creation and project management the design & build phases
* Successful freelance journalist, pitching multiple ideas to national and local newspapers and magazines highlighting local businesses and events
* Social media management; successful managed multiple social media accounts for various businesses, resulting in audience growth and high levels of engagement


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  •  The Timaru Herald
  •  Aug 2010 - Jul 2013

I produced eye-catching, informative and interesting articles from around the city and wider region, covering a wide range of areas from crime to local government to the arts

I was content curator for the weekly youth page Attitude where I sought out stories, captured images and provided platform for the voice of the youth in the community.

I built strong connections with contacts and was trusted by movers and shakers in the community

Digital marketing manager and executive assistant

  •  Prime Foods New Zealand
  •  Jul 2013 - Apr 2018

I oversaw the development a vibrant and engaging new website and launching a social media presence for the company's New Zealand brand, Prime Smoke.

I did this by:
* Creating stories about the brand, specifically the family story behind it.
*Running competitions on social platforms.
* Running regular Facebook ads to grow the audience
* Liaising with website designers and photographers
* Implementing social media planning and strategies
* Providing regular blog posts and e-newsletters for the company

My strengths are in public engagement and building relationships. I have developed strong communications skills in my previous rolls as a journalist were put to good use at Prime.

I also acted in a support role to the managing director and general manager, learning the many facets of running the company.


Bachelor of Arts

  •  University of Canterbury
  •  Feb 2002 - Nov 2004

Here I studied my passion - music. I was able to delve deep into musicology and also broaden my knowledge through other papers such as American studies, history, and art theory.

While at UCan, I volunteered for the students association magazine, writing articles that led me on to further study in journalism.

National Diploma in Journalism

  •  Aoraki Polytechnic
  •  Jan 2005 - Nov 2005

Here I completed an intense, year-long diploma in print journalism that set me up for a career in writing.